Today I'll tackle the direction card and the different ways you can present this to your guests.
TURN-BY-TURN
When appropriate: When directions are not complicated enough to require an actual map illustration; also, if the turn-by-turn directions can actually fit onto a layout
Pros: Some guests prefer turn-by-turn directions rather than maps. Maps are still hard to read for some people. This is the most explicit direction you can provide.
Cons: Based on how small the type may have to be rendered, it will be tough to use this as a reference while on the road.
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| Some guests appreciate everything spelled out... |
MAP DIAGRAM/ILLUSTRATION
When appropriate: When the best way to indicate how to get from point A to point B is to show a literal representation of key streets, intersections and landmarks.
Pros: An actual map will afford you the opportunity to point out tricky areas that only those familiar with the route would know...
Cons: Some guests will not be able to read maps and will prefer a turn-by-turn summary.
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| Sometimes its a good idea to "zoom in" on a tricky area... |
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| Whenever possible, couple your accommodation info with the map! Saves money on the cards that you need... |
WEDDING WEEKEND CARD
When appropriate: When the hotel, ceremony and reception are in close proximity to one another.
Pros: Guests do not have to grasp from one card to another, everything is right there.
Cons: There is limited room under each heading
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| Nice to have everything in one place! |
As you develop this card, be sure to keep your guests needs top of mind. You want to make this process extremely easy for them. The out-of-towners will definitely appreciate it! --ct
NOTE: I would be remiss if I didn't note that many clients are beginning to skip this card altogether because of the influx of smart phones and cars equipped with GPS capabilities. Just something to keep in mind!
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